White-label app development
White-label app development your clients never trace
iOS and Android products built from a repository your agency owns, with store listings that name your client.
White-label app development is where a partner usually gets exposed. A splash screen, a bundle ID, or a support address can give the studio away. We put those in your client's accounts before the first installable build, not during the week of submission.
The scope is the product you described: onboarding, the core loop, accounts if the job needs them, and the screens the proposal named. We push back on screens that exist only because a template had them. A smaller app the client's team can explain is easier to launch.
Store review is slow. We prepare the listing, the privacy answers, and the review notes. Your agency submits from the account it controls. If the store rejects the build, we fix the build. We do not take the client call to explain it.
Deliverables
- Scope tied to the proposal
- What the first release includes, and a written list of what it does not.
- Installable builds
- iOS and Android from one codebase when that is the right trade for the team who will own it later.
- Client-owned services
- Push, crash reporting, and analytics wired to accounts the client already controls.
- Device pass
- Current OS versions, small phones, and large type. Not a simulator screenshot as proof.
- Store checklist
- Listing slots, screenshots, and the privacy questionnaire, ready for your submission.
Process
- 01
Day-one path
The journey a person takes on the first open, including the empty states around it.
- 02
Weekly installs
Your team gets a build they can put on a phone, not a narrated video.
- 03
Real devices
We test the release on hardware before anyone talks about the store.
- 04
Submission pack
Everything the store asks for, handed to the person who owns the developer account.
- 05
Review fixes
A defined window for store feedback, then a retainer only if you want us to stay.
Tech we use
- React Native or FlutterChosen for the team that inherits the app, not for our habit.
- Client backendTheir API, Firebase, or Supabase. Data does not live in an account we own.
- TestFlight and Play testingInternal tracks on their developer memberships.
- Crash reportingThe tool they already pay for, so alerts do not arrive in our inbox.
Questions agencies ask
Do you join calls with our client?
Not by default. Reviews happen with your team. If you want us in the room, you send the invite and you stay on the call.
Whose store account publishes the app?
Your client's, or yours if you resell the product. We do not ship consumer apps from a Hushlane developer account.
Can you continue an app another team started?
Yes, after we read the repository. You get a note on what we would keep and what we would rewrite before we quote the rest.
Are tablets included?
Phone first, unless the brief says otherwise. Tablet layouts are a separate line so they cannot hide inside the words “mobile app.”
If the client already said yes, send the brief.
Tell us what you sold, the date they expect, and whether we should stay off the call. We reply within one business day.